Meet the Brands
The Mexi Box: Taco Catering
A build-your-own taco bar experience for individuals, families, and small catering events. Street tacos, sides, and desserts to share for an unforgettable food experience.
Dirty Burger
Put a little bit of awesomeness in your kitchen with some good ol’ American smash burgers. Menu consists of classic ground brisket and short rib patties, smashed thin with a perfect crust, gooey cheese and our dirty sauce on a Martin's Famous Potato Roll. Don’t forget a soda and fries!
Egg Drop
Perfectly fluffy soft scrambled egg sandwiches on toasted brioche with our signature Egg Drop Sauce. This Korean inspired egg sandwich is perfection for your taste buds.
Toasty’s Breakfast Burritos
Flavor-packed breakfast burritos with insatiable hot sauces, guaranteed to cure the munchies and hangovers for all.
Holly’s Hot Chicken
Nashville Hot Chicken Tenders and Sandwiches. Buttermilk brined for 12 hours, fried crispy with our special blend of Nashville spices and Comeback Sauce. For the adventurous ones, our Hot and Extra Hot is made with Carolina Reaper Peppers
Wingzilla
Giant Wings, bigger flavors, just be careful you’ll too be breathing FIRE!
Coming Soon
Tender Shaved Steak, Gooey Cheese on a Warm Toasted Roll
Brand Development Process
Step 2: Concept Validation
We then work hand-in-hand with our Restaurant Partners to create and reprioritize brands that are easy to execute, fit localized food trends, and ultimately meet the needs of our Restaurant Partners.
Step 1: Market Analysis
Weeks of analyzing market reports, consumer behavior, food trends, and consultations with our marketplace delivery partners are apart of the initial research and planning stage.
Step 4: Supply Chain Analysis
Each menu SKU is engineered to find commonalities in ingredients and packaging designed to increase cross-utilization and decrease complexity and waste.
Step 3: Menu Development
Where art and science meet. We combine chef-inspired recipes with pricing analysis, Search Engine Optimization, prep time evaluation, & psychographic testing to craft menus that deliver results.
Step 5: Brand & Marketing Asset Creation
Once the menu and packaging is finalized, our marketing team goes into overdrive to create the brand identity, style guides, logos, menu naming conventions, product imagery, signage, and digital assets.
Step 6: Soft Launch
The last step before the official general release is the soft launch. Here we massage out any of the operational kinks, finalize training and support documents and videos, and prepare for a full release.